top of page
New or Nothing





Meta's Andromeda Update shifts towards creativity over complex targeting
Meta’s 2025 Andromeda update shifts focus from complex targeting to strong creative. For travel brands, engaging visuals and authentic storytelling now drive better reach and conversions. Creativity builds emotion, boosts recall, and works across wider audiences. Whitehat Media’s “new or nothing” approach aligns perfectly, helping travel businesses adapt and win in this creativity-first era.

Priyam Biswas
5 days ago4 min read
bottom of page
