Generative Engine Optimization (GEO) tailors content for AI-driven search, boosting visibility, engagement & conversions. Unlike traditional SEO, GEO focuses on high-quality, personalised content that resonates with users and algorithms. It enhances user experience, improves rankings, and future-proofs marketing. Whitehat Media offers expert GEO strategy, content creation, analytics, and ongoing support to help businesses thrive in a changing digital landscape.